Innovative Web Conferencing System Integrates With Salesforce Software
Choosing a web conferencing provider for your small business web meetings or corporate web conferences is not only a critical decision, but also a challenging one. After all, when most providers offer essentially the same web conferencing services, such as, sending email invites, reminders, delivery of the event, the recording of the event, and email follow-ups so how do you choose? Well, iLinc makes that choice much easier by going one big step further with integrative webinar solutions.
One example is iLinc’s integration with Salesforce.com, the worldwide leader in customer relationship management software. Any information gathered through most web conferencing providers needs to be manually updated into the Salesforce system. This is not the case with iLinc, as this integrative solution automatically updates and uploads all lead information gathered before, during and after a web conferencing event.
Schedule Webinars with Salesforce Contacts
With iLinc’s integrative solutions, inviting one of your Salesforce contacts to a webinar is as simple as selecting their name. You need only to provide the date, time, and topic of the web event. Then the system does the rest automatically by sending the selected contact a personalized iLinc webinar email invite.
The email your contacts receive includes a button for them to click on to accept the invitation, at which time the system automatically records them as an expected webinar attendee. Plus, it will prompt them to enter their contact information so that anything in Salesforce that was previously missing or inaccurate will automatically be updated and uploaded.
Generate New Leads
Every iLinc web conferencing email invite that is delivered through Salesforce includes an option to forward that invite on to a business colleague or a friend. As in the original invites, these forwarded messages include a button for these new potential participants to accept the invitation. Best of all, the new invitee is prompted to enter their contact information which is then automatically logged into your Salesforce database!
Track Web Conference Participant Activity
It is one thing for Salesforce contacts and new leads to accept a webinar invite, and it’s quite another for them to actually be an attendee. Either way, you need to know about it, as it will change the way you follow-up. Immediately after a webinar, iLinc’s system generates an Activity History for each invitee. Details include who actually attended, and how long they stayed. This type of information is essential for streamlining your marketing efforts.
Follow-Up After Webinars
Timely follow-up with your Salesforce contacts after a webinar is crucial. iLinc makes follow-up both quick and easy from surveys, to promotions, to simple thank you’s relevant to the webinar.
By: JonathanBonghi
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We are built on a foundation of proven technology and an obsession with enabling customer success, iLinc is 100% focused on building the world’s greatest, most useful web and video conferencing software. Through its online meeting software and services, iLinc liberates people by enabling them to get more done, travel less, and achieve work-life balance while preserving the environment.
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